The story behind BeOnTop
Why a foundation that brings clean water to children built a tool for websites.
First came the water
The aQua for All Foundation does one thing: it funds drinking-water purification systems in homes and care facilities where children live, makes sure they are fitted properly, sends the water to a laboratory for testing — and then keeps paying for the upkeep.
That last part is what makes the difference, and it is the part most people forget. A filter that nobody changes stops protecting anyone. Fitting a system is a photograph; keeping it working is an obligation that never ends.
Today children in three SOS Children’s Villages programmes in Greece drink water from systems the Foundation funded — in Crete, in Vari outside Athens, and in a shelter home. There is a fourth village, Plagiari near Thessaloniki, that has nothing: they buy bottled water, case by case, every week. They asked us for help. Only the money is missing.
The trouble with asking
A small foundation that needs money every year, for ever, has a hard problem. Donations come once. Campaigns wear people out. And knocking on a business’s door to ask is a conversation in which you ask and the other side decides whether to give.
We thought we would turn it around. What if, instead of asking, we gave something worth having first?
What we saw in small businesses
Working with small Greek businesses, we saw the same pattern again and again. They have a website. They paid for it once. And nobody has looked at it since.
They do not know whether it opens quickly on a phone. They do not know whether Google understands what they sell. They do not know whether their photos have descriptions or whether their page titles say anything. Some pay someone every month for “SEO” with no way to check what they get. Others have nobody to ask.
It is not that they do not care. Nobody ever gave them a simple answer they could understand.
So we built BeOnTop
BeOnTop checks a website on more than 40 points, measures its speed with the same Core Web Vitals Google uses, compares it with competitors, and explains every finding in plain language — what it means, why it matters, what to change first.
It is free. Not free-for-fourteen-days. Free.
Businesses that find it useful may support the Foundation with a donation, and their name appears on the page as a thank-you. It is not required: anyone who never gives anything keeps the check, the comparison with competitors, the AI suggestions and the assistant, for good.
It is the same idea as the water
We do not go to a children’s village to sell it a filter. We fund it, see that specialists fit it properly, and pay for the upkeep. We do the same here: we do not sell a tool to a business — we build it, look after it and give it away. In both cases someone else pays, so that the one who needs it does not have to.
Where we are now
We would rather tell you we are big. We are not. BeOnTop opened to the public recently and is supported, right now, by two businesses. We say so because we would rather you read a real number than a generality.
If you have a business with a website, try it. It needs no card and takes two minutes. If you find it useful, see who runs it and where the money goes.
And where it all began
The Foundation began with a ship left adrift. The founder’s father was a Greek sea captain; with the engine dead, the crew and their families had to buy water at a ruinous price. That day the captain said he wished he could bring clean water to every person. His son built the Foundation to do it. The whole story is here.
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