BeOnTop

BeOnTop and the big SEO tools

An honest comparison with Semrush, Ahrefs, Seobility and Sitechecker — including what BeOnTop does not do.

The short answer

BeOnTop is a free website checkup that also fixes things, made for owners who are not SEO experts. Semrush, Ahrefs, Seobility and Sitechecker are paid research and monitoring suites, made for people who work on SEO every day. They are different kinds of tool, and many people sensibly use both.

	BeOnTop	Paid suites (Semrush, Ahrefs, Seobility, Sitechecker)
Price	Free. No card, no trial. Fair use: up to 20 websites and 50 AI runs every 30 days.	Paid subscriptions; some have a small free tier. Check each one’s own page for today’s prices.
Website audit	Yes — more than 40 checks, plus Google speed (Core Web Vitals).	Yes — often much deeper, crawling every page of large sites.
Plain-language explanations	Yes — this is the main purpose. Every finding says what it is, why it matters and what to do.	Written for specialists; usually more data, more jargon.
Fixes things for you	Yes, on WordPress and Shopify: it writes what is missing (image descriptions, titles, descriptions). It only fills empty fields and never overwrites yours. Not theme code.	In their public descriptions they mostly report the problem and tell you how to fix it; we found no automatic fixing.
Your place on Google for words you choose	Yes — any word or phrase, and your place on Google Maps for local businesses. Free, 30 checks a day.	Yes — daily tracking of hundreds or thousands of words, with long history.
AI search visibility	Yes — real questions put to Perplexity and Gemini, to see whether they name and cite your site. (Not ChatGPT.)	Several now track more AI platforms (ChatGPT, Google AI Overviews and others), usually as a paid add-on.
Keyword research with search volumes and difficulty	No.	Yes — their core strength.
Backlink database	No.	Yes — their core strength.
Alerts, API, Zapier/Make	Yes — alerts to e-mail, phone, Slack or any webhook; a read-only API; ready recipes.	Usually yes (for example Sitechecker documents an API that works with Zapier and Make), often on higher-priced plans or as an extra.
Greek-language interface and reports	Yes — Greek, English, Spanish and German.	Varies — check each tool’s own language list.

Choose BeOnTop if…

you own a small business, club or nonprofit site and want to know, in plain words, what is wrong and what to do first;
you want the missing basics on a WordPress or Shopify site written for you;
you want a free first check, free rank checks and a free AI-visibility check;
you prefer a tool whose profit goes to a charity.

Choose a paid suite if…

you do SEO for a living, or for many clients, and need large keyword and backlink data;
you need to track hundreds of words every day for years;
you need to see which sites link to a competitor, or what words they rank for.

Use both

A common path: start with BeOnTop, fix what it finds, and add a paid suite only when a specific need appears — for example backlink research. BeOnTop’s results are not a replacement for theirs.

What we have not proven

Nobody independent has benchmarked BeOnTop’s accuracy against the big suites. Its checks follow public rules (Google’s own guidance, PageSpeed Insights data), and every finding says what it looked at, but we do not claim it is equal to a professional platform. This page is based on the vendors’ public descriptions in October 2026; plans change, so check them before you decide. If anything here is wrong, tell us at info@aqua4all.org and we will correct it.

Why it’s free · What it checks · Connect to Zapier or Make · Where the money goes

Try it for free

BeOnTop is a free tool of the aQua for All Foundation, a US 501(c)(3) nonprofit (EIN 84-2236945) that funds clean drinking-water systems for children who live in care. Semrush, Ahrefs, Seobility and Sitechecker are trademarks of their owners; BeOnTop is not affiliated with them.
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